About Us

About Us


Founded in 1993, Twelve/Three Marketing, Inc. is NY’s premier CRM solutions partner. We provide service and support – to both big businesses and small users – for multiple CRM platforms.  With over 25+ years of experience, we’ve seen brands come and go; it lets us really understand what businesses require of their software.

We work as independent resellers & expert technicians for the products we sell.  We strive to provide the best solutions to our clients, even when that means selling less.



Act! Certified Consultants

Independent and authorized professionals who specialize in Act! by Swiftpage.

Zoho Alliance Partner

Zoho CRM implementation and strategic training.

GoldMine Partner

GoldMine partners can help you prepare your requirements, compare alternatives, & present demonstrations.

QuoteWerks Solutions Partner

Assistance throughout your entire installation and configuration of QuoteWerks.

Where does the name Twelve/Three come from?

CRM Consulting from Twelve/Three Marketing, Inc.

Customers often ask us, “Why ‘Twelve Three’?”

Geoff Boulden founded our company in 1993 after many years of working as Vice President of engineering at a large pressure-sensor manufacturer.  After some rough time spent with new management after an ownership change, he decided to take things into his own hands.

With a wife and three children at home, he promised to start his own company.  Didn’t know what he intended to do yet, just that he wanted the freedom to do it on his own.

He decided to leave his job and founded Twelve/Three Marketing, Inc. on the same day – December 3rd.

Twelve Three is a calendar date — not much more to it than that!

It’s an oddly inspirational name though, now that you know the story, of someone wanting to make a change for themselves and “taking the jump” into the unknown.


Geoff Boulden

Founded Twelve/Three in 1993.  Act! Certified Consultant, Zoho Alliance Partner, SQL Engineer, and plays electric bass in a rock band.

Bob Lozinak

GoldMine Partner, Microsoft Certified Engineer, Expert Custom Programming, and rides a Harley.

Laurie Gent

Billing & invoices, bookkeeping, customer support, and keeps the wheels turning around here.

Stephen Boulden

Web Developer, SEO manager, Google Partner, E-mail Marketing, and Adirondack Mountain hiker.

One thought on “About Us

  1. Hi Geoff

    The little program you wrote for me to show Birthdays of clients each day at 7 AM does not seem to be working
    Hopefully you can fix this easily

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