About Us

About Us


Founded in 1993, Twelve/Three Marketing, Inc. is NY’s premier CRM solutions partner, and now has a location in Orlando, FL! We provide service and support – to both big businesses and small users – for multiple CRM platforms.  With over 30 years of experience, we’ve seen brands come and go; it lets us really understand what businesses require of their software.

We work as independent resellers & expert technicians for the products we sell.  We strive to provide the best solutions to our clients, even when that means selling less.


Where does the name Twelve/Three come from?

Customers often ask us, “Why ‘Twelve Three’?”

Geoff Boulden founded our company in 1993 after many years of working as Vice President of engineering at a large pressure-sensor manufacturer.  After some rough time spent with new management after an ownership change, he decided to take things into his own hands.

With a wife and three children at home, he promised to start his own company.  Didn’t know what he intended to do yet, just that he wanted the freedom to do it on his own.

He decided to leave his job and founded Twelve/Three Marketing, Inc. on the same day – December 3rd.

Twelve Three is a calendar date — not much more to it than that!

It’s an oddly inspirational name though, now that you know the story, of someone wanting to make a change for themselves and “taking the jump” into the unknown.


Geoff Boulden

Founded Twelve/Three in 1993.  Act! Certified Consultant, Zoho Alliance Partner, SQL Engineer, and plays electric bass in a rock band.

Bob Lozinak

GoldMine Partner, Microsoft Certified Engineer, Expert Custom Programming, and rides a Harley.

Cameron Herlan

Zoho CRM, Zoho Campaigns, Google SEO, AdWords, Web Designer and online marketing partner

Stephen Boulden

Integrations, custom functions, training, API developer, and automations

One thought on “About Us

  1. Initially brought in to troubleshoot legacy Zoho apps, Geoff helped to establish essential tools in Zoho for large scale operations. Even though our company was acquired in 2018 and the new company’s sophisticated software engineers created internally-authored tools, Geoff’s foundational work continues to exist and thrive.

    I had a pleasure working alongside Geoff, and I highly recommend him to provide solutions with complicated criteria. Just be prepared to discuss the storied history of the Buffalo Bills and their unparalleled ability to fall short in pivotal games.

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