On April 20th 2015, Geoff passed the Zoho Certified Developer Program for Zoho Creator (link opens in new tab). Twelve/Three is excited to build and sell custom apps on the Zoho Marketplace. With this certification, Twelve/Three becomes the only certified Zoho Creator partner in Western New York, serving the greater Northeast region. Congratulations! More certifications to follow!
Email Marketing – It’s all about perspective.
First, a true little story. I have a friend who sold penny stocks back in the 80’s. He was doing a lot of cold calling and he told me about a sales system he used.
He would start with a list of 100 cold names. He would call them with something like,
“You don’t know me and you should not invest with me until I’ve proven myself. I just want you to watch Stock X for a month. I promise you it will go up.”
Actually, he told 50 of those 100 people that it would go up. He told the other 50 it would go down. After a month, he threw away the 50 names he had been wrong with and called the 50 he was right about.
He would tell them to now look at Stock Y. He told 25 of those 50 that Y would go up and the other 25 it would go down. You can see where this is going. After four rounds, he had 6 people remaining who watched him pick 4 straight stocks without fail.
From their perspective, he was a genius.
What does this story have to do with Email Marketing? You need to look at your communications from the recipient’s perspective. A very common mistake in Email Marketing (and sales people in general) is to talk about yourself and all of the things you can do or all of things your company does. Most clients only want to know what you can do for them.
If you put 10 different points forward into your Email and 9 don’t apply to a particular reader, then the reader will wonder why he is getting these messages as they don’t apply to him/her.
Another story – A very long time ago I worked for a business that sold measuring instruments. Specifically, we could measure the amount of liquid in a tank. The liquid could be milk, sewage, gasoline, etc. The same product could be sold to many industries.
But engineers in each of these industries had very specific needs and these needed to be addressed.
The dairy engineer was very worried about bacterial growth. He wanted to know the product was smooth and easily cleaned. He also wanted to know that we could ship overnight replacements if one failed. Dairies cannot turn off the cows and production must be maintained.
The sewage treatment facility was usually a municipality and wanted low pricing, usually by a bid process.
The gasoline storage facility wanted to make sure the device did not put any electricity or sparks into the tank. The term is “Explosion Proof”. They also hated leaks as it got the EPA interested in them.
If we had sent out a Newsletter with a picture of a sewage treatment plant, the dairy engineer wouldn’t be impressed. He’d think “These people don’t know me”. So we began to create a series of Newsletters that were very targeted and spoke specifically to their needs.
We created a “Food, Dairy & Pharmaceutical” Newsletter, a Wastewater Newsletter, etc. Over time the readers began to think of us a experts who were uniquely devoted to their business.
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Act! can be installed on Surface Pro Tablets, but there are major downsides. Here are some of our concerns. Surface RT Act! can not be installed on the inexpensive, more “lightweight” Microsoft Surface RT. The Surface RT runs a version of Windows 8.1 that only has the metro interface – this means that it lacks the “full desktop”, […]
We host an Act! learning webcast every week. 100% free and always will be. Twelve/Three wants you to get the most out of your Act! software. That is why we created our Virtual User Groups. These VUGs are held every Tuesday morning via GoToMeeting at 9:30 am EST. The webcasts typically run 20 – 40 minutes […]
We want you to get the most out of your Act! software. Here is a quick list of some good practices to keep everything running smoothly! Clean out the history of your Act Contact Record – Every Act user has a contact record in Act. When you log into Act, your Record is the first one […]
GoldMine is proud to announce the availability of
GoldMine Web is a new browser-based app that is included with GoldMine Premium Edition for Windows and is installed as part of the GoldMine Connect package. With the look and feel of a web client, GoldMine Web makes support for the administrator simple because there is no software to install or manage.
GoldMine Web expands the CRM capability with features in GoldMine Premium Edition for Windows to users with a browser and is the perfect solution for organizations looking for a hybrid CRM cloud solution.
GoldMine Web offers real-time access via any current Internet browser to your GoldMine database without any desktop setup. GoldMine Web features include:
Try GoldMine Web on our Demo Server!
Browse to http://gm.twelvethree.com/goldmine/Web on your computer
User is: demo
Check out GoldMine for your tablet or smart phone
Browse to http://gm.twelvethree.com/goldmine on your phone
User is: demo
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Twelve/Three’s Act! Roadshow is Coming! See what’s new in the 2015 release, Act! v17. All attendees receive discounted upgrade pricing! Our Act! Roadshow is a free hands-on demo of the new software, where you can ask questions, network with business owners who use Act!, and learn a few things on the way. Not to mention, […]