Email Marketing – It’s all about perspective.

Email Marketing – It’s all about perspective.

email resultsFirst, a true little story. I have a friend who sold penny stocks back in the 80’s. He was doing a lot of cold calling and he told me about a sales system he used.

He would start with a list of 100 cold names. He would call them with something like,

“You don’t know me and you should not invest with me until I’ve proven myself. I just want you to watch Stock X for a month. I promise you it will go up.”

Actually, he told 50 of those 100 people that it would go up. He told the other 50 it would go down. After a month, he threw away the 50 names he had been wrong with and called the 50 he was right about.

He would tell them to now look at Stock Y. He told 25 of those 50 that Y would go up and the other 25 it would go down. You can see where this is going. After four rounds, he had 6 people remaining who watched him pick 4 straight stocks without fail.

From their perspective, he was a genius.

What does this story have to do with Email Marketing? You need to look at your communications from the recipient’s perspective. A very common mistake in Email Marketing (and sales people in general) is to talk about yourself and all of the things you can do or all of things your company does. Most clients only want to know what you can do for them.

If you put 10 different points forward into your Email and 9 don’t apply to a particular reader, then the reader will wonder why he is getting these messages as they don’t apply to him/her.


 

Another story – A very long time ago I worked for a business that sold measuring instruments. Specifically, we could measure the amount of liquid in a tank. The liquid could be milk, sewage, gasoline, etc. The same product could be sold to many industries.

But engineers in each of these industries had very specific needs and these needed to be addressed.

The dairy engineer was very worried about bacterial growth. He wanted to know the product was smooth and easily cleaned. He also wanted to know that we could ship overnight replacements if one failed. Dairies cannot turn off the cows and production must be maintained.

The sewage treatment facility was usually a municipality and wanted low pricing, usually by a bid process.

The gasoline storage facility wanted to make sure the device did not put any electricity or sparks into the tank. The term is “Explosion Proof”. They also hated leaks as it got the EPA interested in them.

If we had sent out a Newsletter with a picture of a sewage treatment plant, the dairy engineer wouldn’t be impressed. He’d think “These people don’t know me”. So we began to create a series of Newsletters that were very targeted and spoke specifically to their needs.

We created a “Food, Dairy & Pharmaceutical” Newsletter, a Wastewater Newsletter, etc. Over time the readers began to think of us a experts who were uniquely devoted to their business.

Using Act! with a Microsoft Surface Tablet

Act! can be installed on Surface Pro Tablets, but there are major downsides.  Here are some of our concerns. Surface RT Act! can not be installed on the inexpensive, more “lightweight” Microsoft Surface RT.  The Surface RT runs a version of Windows 8.1 that only has the metro interface – this means that it lacks the “full desktop”, […]

Free Act! Classes

We host an Act! learning webcast every week.  100% free and always will be. Twelve/Three wants you to get the most out of your Act! software.  That is why we created our Virtual User Groups.  These VUGs are held every Tuesday morning via GoToMeeting at 9:30 am EST. The webcasts typically run 20 – 40 minutes […]

Act! Tips & Tricks

We want you to get the most out of your Act! software.  Here is a quick list of some good practices to keep everything running smoothly! Clean out the history of your Act Contact Record – Every Act user has a contact record in Act. When you log into Act, your Record is the first one […]

GoldMine 2014.2 with Web

GoldMine.com
GoldMine Web

GoldMine is proud to announce the availability of
GoldMine Web for GoldMine Premium Edition users.

GoldMine Web is a new browser-based app that is included with GoldMine Premium Edition for Windows and is installed as part of the GoldMine Connect package. With the look and feel of a web client, GoldMine Web makes support for the administrator simple because there is no software to install or manage.

GoldMine Web expands the CRM capability with features in GoldMine Premium Edition for Windows to users with a browser and is the perfect solution for organizations looking for a hybrid CRM cloud solution.

GoldMine Web offers real-time access via any current Internet browser to your GoldMine database without any desktop setup. GoldMine Web features include:

  • Complete detailed contact record views including notes and details

  • Stay organized by scheduling calls, appointments, actions and more

  • All pending and historical activities for yourself as well as those scheduled for another user

Try GoldMine Web on our Demo Server!

Browse to  http://gm.twelvethree.com/goldmine/Web on your computer

User is: demo

Password: letmein

 

Check out GoldMine for your tablet or smart phone

Browse to  http://gm.twelvethree.com/goldmine on your phone

User is: demo

Password: letmein

Act! v17 Road Shows: Buffalo & Rochester

Twelve/Three’s Act! Roadshow is Coming! See what’s new in the 2015 release, Act! v17. All attendees receive discounted upgrade pricing! Our Act! Roadshow is a free hands-on demo of the new software, where you can ask questions, network with business owners who use Act!, and learn a few things on the way. Not to mention, […]

Act! version comparisons (Act! v18 through ACT! by Sage 2005)

Release Enhancements Chart

All versions include features of prior versions, in addition to those listed.

Version Features
Act! v18
  • Compatible with Windows 10, Office 2016, and Chrome and Internet Explorer 11 browsers
  • Web API platform enabled, allowing for meaningful connections to business productivity tools
  • Advanced subscription management and easy access to the newest features and updates available for Act!
  • Act! emarketing and Call List improvements including advanced administration for user roles, and new filters for Call Lists
  • Fresh, modern look for Act! Premium for Web
  • All-new Act! Premium Cloud Trial includes the ability to upload and add your own data to your own secure database – no downloads or installs needed
Act! v17
  • Enhanced emarketing, including Team access, Lead Capture, and new Smart Task options.
  • Productivity enhancements such as new Outlook® sync options, integration with popular business tools, and more Smart Task options help you save time and stay organized.
  • New streamlined configuration and access options give you faster access to support, easier onboarding, and peace of mind – making deployment a snap!
  • Discover the new, modern look of Act!, and easily access resources, tools, and a variety of apps that help you get more out of your solution.
Act! v16
  • Streamlined Company Management & Global Actions Increase Sales Effectiveness
  • New Calculated Fields Drive Prioritization and Maximize Customer IQ
  • New History View Provides an Insightful Look Back
  • Act! Premium Mobile9 Enhancements Drive Productivity in the Field
  • Usability and System Improvements for Speed and Peace of Mind
Sage ACT! 2013
  • Sage ACT! Premium Mobile10 – now includes Opportunities
  • Social Updates11, view and interact with customers’ LinkedIn® and Facebook® profiles from within their contact record
  • Smart Tasks now run offline12 and include data/field triggers13 for automatic updates
  • Optimized download and install experience, identifies and installs missing technology components
  • Usability improvements based on customer feedback
  • New wizards to help create a remote database, moving and sharing a database
  • Mobile clients work with Android™ Device Browsers 2.2, 2.3, 3.0, and 4.0, and Safari® for iPad® and iPhone® iOS4, iOS5, and iOS6
  • Works with Windows® 8, Windows Server® 2012, Windows® SBS 2011m Internet Explorer® 10, and iOS 6
Sage ACT! 2012
    (April 2012)

  • Sage ACT! Premium Mobile14, real-time access to Sage ACT! Premium contact and calendar details from iPhone®, iPad® or Android™ device
  • Automatically post e-marketing messages to LinkedIn®, Facebook®, and Twitter® with Social Sharing15
    (September 2011)
  • Sage ACT! Scratchpad, a convenient, virtual notepad
  • Expanded Universal Search
  • Seamless interaction with Gmail™
  • Google Contacts™ and Google Calendar™ sync
  • Mobile access to Sage ACT! contacts and calendar with Sage ACT! Connect16
  • Connections Page provides central access to web-based services, including Sage Connected Services
  • Works with Internet Explorer® 9 and Firefox® 4
Sage ACT! 2011
  • Smart Tasks, which is like workflow, only easier
  • Leads with Sage Business Info Services for ACT!17 powered by Hoover’s™
  • Outlook®® contact and calendar sync
  • Direct import from Excel®, no .csv required
  • Works with Office 2010 and Windows® 7
ACT! by Sage 2010
  • View LinkedIn®, Facebook®, and more from within Sage ACT!
  • Email marketing with Sage E-marketing for ACT!18
  • Reports view
  • Simplified navigation
  • Welcome page with feature tours, help, and news from Sage
  • Customizable opportunities
ACT! by Sage 2009
  • Related contacts
  • Seamless interaction with Microsoft® Outlook®® email
ACT! by Sage 2008
  • Graphical dashboards
  • Duplicate checking by first and last name
  • Duplicate checking for groups and companies
  • Advanced Queries for groups and companies
ACT! by Sage 2007
  • Last email field
  • Specify linked contact and company fields
  • Field-level security19
  • En masse security for notes, history, and opportunities
ACT! by Sage 2006
  • Customizable opportunity field names and types20
  • Citrix® and Terminal Services
  • Automatic database backup and sync21
ACT! by Sage 2005
  • Multi-select values
  • Customizable drop-downs
  • Rich text formatting
  • Attach documents to activities, notes, and history
  • Groups with dynamic group membership
  • Company records
  • Multiple calendar views
  • Opportunity list view
  • Instant quotes using supported versions of Microsoft® Excel® and Word
  • Sample sales processes
  • Graphical sales pipeline
  • Preformatted reports
  • Export to Excel®
  • Query-based sync

9 Act! Premium mobile requires setup and configuration of Act! Premium (access via Web). Data access available via active Internet connection from supported device browsers. Review Act! system requirements at act.com/systreq. You are responsible for all data-related charges.
10 Sage ACT! Premium Mobile requires setup and configuration of Act! Premium (access via Web). Data access available via active Internet connection from supported device browsers. Review Sage ACT! system requirements at act.com/SystReq. You are responsible for all data-related charges.
11 This feature is not available in Sage ACT! Premium (access via web).
12 Sage E-Marketing for ACT! steps will not run offline.
13 Data/field triggers are only available in Contact and Opportunity entities.
14 Sage ACT! Premium Mobile requires setup and configuration of Sage ACT! Premium (access via web). Data access available via active Internet connection from supported device browsers. Review Sage ACT! system requirements at act.com/SystReq. You are responsible for all data-related charges to your device.
15 Requires a subscription to Sage E-Marketing for ACT!.
16 Requires additional subscription.
17 Requires additional subscription.
18 Requires additional subscription.
19 This feature only available in Sage ACT! Premium
20 This feature only available in Sage ACT! Premium
21 This feature only available in Sage ACT! Premium